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Swiggy achieves a 7% click-through rate on a million users with Netcore.

Key Results

7%

click-through rate

25%

Open rates

95%

Inboxing

Company: Swiggy, India’s largest cloud kitchen, and as of 2021, it’s been valued at US$5 billion.

Industry:

Ecommerce

Location:

Bangalore, India

Category:

Online Food Delivery

Solution Used:

AI-based Delivery, Expert consultation, Data segmentation and in-depth data analysis

Challenges

As their email list grew quickly, they faced a lot of issues with their email deliverability.
Swiggy needed an advanced email marketing platform to help them have more control over email deliverability.

Netcore’s Strategy

Reliable Scaling- Our scaling expertise helped them reach their email delivery goals at scale, really fast.
Email Expertise- We discussed strategies to improve subject lines, descriptions, and in-mail graphics.
Deliverability Tools- With Netcore’s AI-powered delivery gateway, Swiggy had better control over the deliverability and inboxing.
Dedicated Support- There was a proactive and dedicated Email Expert always available for Swiggy to ensure a seamless experience.

To know more about our strategy and results download the success story today!!

By switching to Netcore, our user engagement went up 1.5x and unique open rates by over 2x. We also achieved 95% Primary Inboxing in Gmail while unique click rates doubled in just six months. Our moment of delight was when a recent email campaign (with a user base of millions) fetched us an open rate of 25% & CTR of 7% which is unheard of in email marketing.

swiggy (1)

Sudeep Bansal, AVP Digital and Retention Marketing, Swiggy

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