Diamond candles is an online shop for selling fragrant candles. It is based in Durham, North Carolina. From discovering a beautiful ring in a Ring Candle to exploring new fragrances, their products are designed to create a Diamond Moment worth sharing with friends and family. All the candles are made in their own factory in North Carolina with the best ingredients.

Industry:

Candle Industry

Location:

North America

Category:

Email Deliverability, Email Strategy Consultancy, Sender reputation

Solution Used:

Netcore Email Delivery

Challenges

Their email program was facing major deliverability concerns and their overall inboxing rate was down for the past 6 months.
Almost 70% of the email list was receiving the email offers in spam and hence the revenue from online sales was dismal.
Their existing sending domain had email issues with no experts able to guide them.
The email sending volume of DC was growing at a faster rate and they needed a scalable platform that could cater to their needs.

Netcore’s Strategy

Once the targets were chalked out, our team was on hand to provide DC with every kind of support they required, to turn their email program into a success.
DC could use the expertise of our customer success management and deliverability teams right from marketing strategy consulting to troubleshooting deliverability issues and pro-actively fix them.
Their legacy sending domain had to be changed as it had acquired a lot of spam history over the months from Mailbox providers and thus required a new sending domain to start the program from scratch.

To know more about our strategy and results download the success story today!!

"Our collaboration with Netcore has helped us improve our email deliverability and engagement metrics. Netcore facilitated a transformative shift in our programs through strategic services and exceptional support, notably in the adoption of Inbox Commerce, Merchandise Triggers, and the enhancement of our existing automation strategies. Their deliverability and success teams continuously track our progress and ensure we are moving in the right direction. Netcore is now an indispensable partner in our continued success."