Company: Camper
About: Camper’s mission is simple yet profound: walking with purpose. Delighting people with a playful, sustainable, and responsible walking experience. A strong Mediterranean heritage, coupled with values of craftsmanship, simplicity, and imagination, makes Camper more than just a fashion label; it’s a cultural statement.
Industry: Apparel & Fashion Retail
Location: US & UK
Category: Search & Product discovery
Solutions Used: Search, Autosuggest, Multilingual capabilities
The Challenge: Complexity in Guiding Shoppers through a Large, Complex Product Catalog
Camper operated a complex global ecommerce ecosystem with a large, multilingual product catalog spanning multiple countries and storefronts.
The existing search and discovery experience lacked intuitiveness, making it difficult for users to navigate the catalog efficiently. This led to:
- Poor discovery journeys across languages
- High friction in search experiences
- Increased zero-result queries
- Limited ability to scale consistent experiences across regions
The Solution: Low-Code Product Discovery Solution
Netcore deployed a flexible, low-code product discovery solution tailored to Camper’s global needs.
Key components included:
- Advanced autosuggest to guide users in real time and improve query formulation
- Spell check and query correction to reduce failed searches
- Multilingual search adaptability to support multiple site keys and regional catalogs
- API-based and JavaScript integration for flexible implementation and UI control
This setup allowed Camper to deliver a more intuitive, scalable discovery experience without heavy engineering effort.
The Impact: Uplift in search sessions and Reduction in Zero Result
The improvements led to measurable gains in both user experience and engagement:
- 10% uplift in search sessions involving search
- Significant reduction in zero-result queries
- Enhanced UX driven by intuitive autosuggest and smarter query handling
These changes strengthened the role of search as a key driver of product discovery and engagement.
The Takeaway
For global brands, product discovery must scale across languages, regions, and user behaviors.
Camper’s transformation shows that investing in intelligent autosuggest, multilingual adaptability, and low-code deployment can unlock better discovery experiences while maintaining operational simplicity across markets.
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