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Telkomsel Drives 7.3X Audience Growth & 37% Click Rate Uplift with Netcore PX

Results Achieved

7.3X

Audience Growth

37%

Click Rate

Company: Telkomsel

About Telkomsel: Indonesia’s largest mobile operator, powering daily data, payments, and rewards for millions through the MyTelkomsel app.

Industry: Telecommunications

Location: Indonesia

Category: Product Experience, Personalization, Customer Engagement

Solutions Used: Product Experience (PX), Nudges, Pop-up Banners, Dynamic Segmentation

The Challenge

Static Targeting Couldn’t Keep Up With Live User Intent.

Telkomsel’s audience lists were built on weeks-old data – too slow for an app used by millions in real time. They needed dynamic, session-aware engagement at national scale, without disrupting the seamless MyTelkomsel experience.

The Solution

Session-Aware Engagement, Powered by Netcore Product Experience.

Anchored by Telkomsel’s flagship Q4 K-culture campaign, “Saranghae Korea”:

Smarter in-app pop-up banners and Promotional Nudges
Dynamic segmentation across Lifestyle, Rewards, Commerce, and Fintech personas
Session-based orchestration that scales without overwhelming users

The Impact

Dynamic Engagement. Measurable Uplift.

Audience Growth: 7.3X (Q3 → Q4 2025)
Click Rate: 37.06% uplift
Conversion (A/B Test): 13% uplift

Ready to turn every session into measurable engagement?

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"Working with Netcore has been a strong partnership for Telkomsel. Through regular alignment, testing, and joint improvements, we scaled initiatives effectively and achieved strong measurable uplift."

Wisnu Ario, Head of Dept. GTM and Growth, Telkomsel

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