VISION+ Boosts Repeat Viewership by 81% with Netcore

VISION+ Drives 81% Higher Repeat Viewership with Behavior-Led OTT Engagement

Company: VISION+ (MNC Group)

About : VISION+ is one of Indonesia’s leading OTT platforms, serving a mobile-first audience with live sports, original series, and exclusive short-form Microdramas. With 40M+ MAUs and 5M+ paid subscribers, VISION+ is redefining binge-ready entertainment at scale.

Industry: OTT / Media & Entertainment

Location: Indonesia

Category: Customer Engagement, Personalization, AI

Solutions Used: App Push Notifications, In-App Nudges, Journey Orchestration, AI-Driven Personalization (Insight Agent)

The Challenge

Turning Massive Reach into Daily Viewing Habits

Despite strong top-of-funnel traction from live sports and originals, VISION+ faced a familiar OTT challenge – driving repeat visits and completed payments. Batch-and-blast notifications diluted relevance, limiting retention and monetization.

The Solution

Behavior-Led Engagement for Binge-Ready Moments

With Netcore, VISION+ built an intent-driven engagement ecosystem:

Real-time push and in-app triggers based on content affinity
Interactive push formats for frictionless content discovery
AI-powered Insight Agent to predict binge-readiness and optimize next-best actions
Automated journeys connecting sports spikes to premium subscriptions

The Impact

The Proof: Habit Formation at OTT Scale

The shift to behavior-led orchestration delivered measurable growth across engagement and revenue:

Repeat Viewership: 81% growth through automated habit loops
Payments: 72% increase in registration payment completions
Engagement: 46% uplift in push notification CTR
Revenue: 41% growth in premium upselling

Ready to see how VISION+ turned micro-content into daily binge habits?

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