BigHaat Drives 98% Order Growth & 25X ROI with Netcore

How BigHaat Harvested a 98% Order Uplift and 25X ROI with a Data-Driven Retention Strategy

Company: BigHaat

About : BigHaat is India’s leading Agri Digital Platform serving 30M+ farmers, enabling end-to-end agricultural commerce from pre-harvest to post-harvest through digital and offline networks.

Industry: AgriTech / E-commerce

Location: India

Category: Customer Engagement, Personalization, Product Experience

Solutions Used: App Push, RCS, Lifecycle Journeys, PX Nudges, Vernacular Messaging

The Challenge

Rising CAC Threatened Sustainable Growth

As BigHaat scaled rapidly, customer acquisition costs surged. Relying on constant new-user acquisition was no longer viable. The business needed to unlock repeat purchases, loyalty, and lifetime value from its existing farmer base – at scale and across languages.

The Solution

Retention-First Engagement Built for India’s Farmers

BigHaat partnered with Netcore to deploy a data-driven, vernacular-first retention strategy:

Product View & Cart Drop-Off Journeys to recover high-intent users
Multi-language communication across App Push, WhatsApp, and RCS (5 languages)
In-app PX Nudges using rich media, timed to seasonal and festive moments

Every journey was personalized, automated, and optimized for farmer behavior.

The Impact

Proof That Retention Outperforms Acquisition

The shift to intelligent retention delivered clear, compounding results:

98% uplift in total orders
25X ROI from Netcore-powered engagement
89% revenue growth
5X increase in App Push–driven revenue
High-impact campaigns delivered 4X higher revenue uplift
40% WhatsApp click-rate uplift and 10% higher RCS engagement

Ready to see how BigHaat turned retention into its biggest growth lever?

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