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How Bajaj General Insurance Achieved 3 in 5 Digital Policy Renewals with Netcore

Results Achieved

3 in 5

renewal rate achieved

83%

TAT reduced

₹4.3 Cr

premium generated

Company: Bajaj General Insurance

About Bajaj General Insurance :

Bajaj General Insurance is India’s second-largest private general insurer, with a FY24 GWP(Gross Written Premium) of ₹206 Bn and 33% YoY growth, serving over 150 million customers with products across health, motor, travel, home, and commercial insurance

Industry: Insurance (BFSI)

Location: India

Category: Customer Engagement, Policy Renewals Automation

Solutions Used: Journey Builder, Voice-bot Triggers, Email, SMS, RCS, App Push

The Challenge

High Renewal Volumes. Heavy Manual Dependence. Missed Digital Potential.

Bajaj General Insurance processes millions of policy renewals every year. However, renewals relied heavily on manual campaigns and intermediary-led follow-ups, leading to:

Delayed renewal reminders
Generic, SMS-heavy communication
Limited personalization
Missed moments of customer intent

The goal was clear: increase digital renewals, reduce operational lag, and engage customers at the exact moment of intent—at scale.

The Solution

From Volume-Based Blasts to Behavior-Led Renewal Journeys

Bajaj GI partnered with Netcore to transform insurance renewals into automated, contextual, and omnichannel customer journeys.

Voice-bot to Journey Automation
Omnichannel Orchestration
Contextual & Vernacular Messaging

The outcome: timely renewal nudges delivered exactly when renewal intent peaked.

Download full success story

"Partnering with Netcore Cloud has elevated our entire communication strategy. With their support, we streamlined both email and SMS campaigns—boosting deliverability, personalization, and user engagement across the board. From better open rates to smarter re-engagement journeys, we’ve seen a measurable lift in performance. It’s no longer about volume; it’s about sending the right message, through the right channel, at the right moment."

Manisha Biswa, Vertical Lead Digital and Customer Engagement, Bajaj General Insurance

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