Empire Cinemas achieves 7× ROI with Netcore Customer Engagement

Objectives:

Enhance engagement across app and web channels with personalized communication.

• Boost ticket conversions and re-bookings through automated reminders and offers.
• Deepen loyalty with data-driven, contextual campaigns to increase repeat visits.
• Leverage behavioral insights to refine promotions and audience targeting.

Netcore’s Strategy

Netcore’s Customer Engagement Platform helped Empire Cinemas automate and personalize engagement across multiple channels to enhance conversions and loyalty.

• App & Web Push: Automated real-time notifications for bookings, cancellations, and movie releases ensured timely updates and rebooking triggers.
• Email & AMP Surveys: Personalized campaigns and interactive AMP emails collected user preferences on genres and show timings, enabling tailored offers.
• Automated Journeys: Five key journeys—onboarding, abandoned booking recovery, reactivation, first-purchase discounts, and re-booking—streamlined the entire customer lifecycle.
• Web Messages: Smart web pop-ups converted anonymous visitors into registered users by highlighting membership benefits and upcoming releases.
• CRM Integration: Seamless integration with existing systems enabled automated workflows and unified user engagement across all touchpoints.