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Tealive brews loyalty and 3.6× uplift in cart recovery with Netcore’s Customer Engagement

Results Achieved

40%

Uplift in first-app-launch conversions

3.6×

boost in cart and menu abandonment recoveries

43%

increase in quarterly repeat purchase rate

Company: Tealive

About Tealive:

Tealive is Malaysia’s leading lifestyle tea brand that has transformed from a local bubble tea favorite into a global beverage name. With over 800 outlets across Malaysia, Vietnam, Australia, the UK, India, the Philippines, Singapore, and Thailand, Tealive continues its mission to brew positivity—serving a wide range of teas, coffees, and smoothies that bring joy to everyday moments.

Industry: QSR

Location: Malaysia

Category: Customer engagement

Solutions Used: Customer engagement

Objectives

Personalization: Deliver digital experiences as warm and engaging as Tealive’s in-store service.
Automation: Build a complete customer lifecycle strategy to reduce drop-offs and drive reorders.
Loyalty: Nurture repeat purchases and strengthen customer relationships through contextual engagement.

Netcore’s Strategy:

Netcore’s Customer Engagement Platform helped Tealive create an automated lifecycle ecosystem powered by personalization and behavioral insights.

Nudges: Onboarded new users through Welcome Journeys with RM25 vouchers to drive first purchases.
Cart & Menu Journeys: Automated reminders and offers recovered abandoned sessions, converting browsers into buyers.
Reorder Journeys: 15-day and 90-day automations encouraged repeat purchases and loyalty.
Reinstall Journeys: Welcomed returning users with contextual offers to boost reactivation and engagement.

Download full success story

“Netcore’s automation platform powered Tealive’s digital transformation — delivering a 3.6x uplift in abandoner recoveries and elevating revenue and engagement across the brand”

Syahirah Soliheen, CRM and App Campaign Executive

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