IGP achieves 8.5% uplift in order transactions with Netcore's Multichannel Engagement Solutions

The Challenge

In the fast-paced gifting industry, IGP faced a familiar problem – how to convert time-sensitive, high-value shoppers before the moment passed.

IGP set out to:

• Maximize conversions during high-value, time-sensitive occasions
• Boost engagement through interactive, gamified experiences
• Create urgency across channels to turn browsers into buyers

The goal: close the conversion gap and make every occasion count.
 

The Solution

Partnering with Netcore, IGP reimagined customer engagement with a multichannel strategy built on gamification and urgency.

• Gamified Engagement:
  Using Interactive AMP Emails, IGP brought playfulness into the inbox.
  Campaigns like the “Spin the Wheel” discount game drove a 37% lift in CTR, while the festive “Sweet Jackpot” saw a 153% surge in engagement.
• Urgency-Driven Push Notifications:
  Contextual App Pushes featuring countdown timers and culturally relevant messages (like Holi special reminders) triggered immediate action – resulting in a 761% uplift in Push CTRs.

The Impact

By blending emotion, interactivity, and urgency, IGP proved that gamified customer journeys can unlock exponential conversions during high-value occasions.

The results spoke for themselves:

Order Transactions: +8.5%
User Activation: +51%
Push CTR Peak Uplift: +761%

Want to see how interactive experiences drove a 51% boost in user activation?