MSU Achieves 8X ROI with Intelligent Omnichannel Automation

Mysore Saree Udyog Weaves 8X Digital Payoff with Netcore's Intelligent Omnichannel Journeys

Company: Mysore Saree Udyog (MSU)

About MSU: MSU is a family-run, premium Indian ethnic wear label renowned for handcrafted silk sarees and lehengas. It blends traditional craftsmanship from its flagship stores with a growing e-commerce presence.

Industry: E-commerce

Location: India

Category: Omnichannel Engagement, Personalization, Marketing Automation

Solutions Used: Behavior-triggered Journeys, Nudges, Personalization

The Challenge

The Conversion Gap: Scaling Heritage Without Losing Touch.

How do you rescue high-value carts and scale e-commerce while retaining the personal feel of a flagship store? Mysore Saree Udyog (MSU) was bleeding conversions due to rampant drop-offs (view, cart, and payment). They needed a way to use expensive, high-impact channels (like WhatsApp) only on high-intent buyers to ensure every marketing dollar was profitable.

The Solution

Netcore rapidly implemented intelligent, data-driven omnichannel journeys built for precision and profitability. Messaging used Intelligent Orchestration: communication began on low-cost channels (Email/SMS) and only escalated to premium WhatsApp for high-intent shoppers (e.g., cart abandoners) to maximize ROI. Crucially, every message used live product imagery and details to deliver a high-touch, personalized experience that replicated the feel of a personal showroom visit.

The Impact

Drop-offs HALVED. Revenue SKYROCKETED.

8X Return on Investment
2X increase in online transactions
2.5X growth in paying users

MSU proved that when luxury meets precision marketing, customers don’t just shop – they convert, driving massive ROI.

Want to see how an omnichannel strategy delivered an 8X digital payoff for a heritage brand?

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