Tata 1mg and Netcore Drive 2X Engagement with AMP Email Innovation in healthcare

Tata 1mg and Netcore Achieve 100% Reach Growth and 200% CTOR Uplift with AMP Email Innovation

About Tata 1mg

Tata 1mg is India’s leading digital consumer healthcare platform. It offers a comprehensive suite of services, including healthcare, diagnostics, e-consultations, and authentic medical content.

Backed by the Tata Group.

Website: https://www.1mg.com

Company: Tata 1mg

Industry: healthcarecy / Digital Healthcare

Location: India

Category: Customer Engagement, Email Marketing

Solutions Used: AMP Emails

Objectives

In partnership with Netcore, Tata 1mg aimed to:

Adopt AMP to create in-mail engagement moments that drive action.
Enhance customer experience with dynamic, interactive email formats.
Expand unique user reach without increasing marketing costs.
Maintain high deliverability and domain reputation during scale-up.
Establish email marketing leadership within the healthcare space.

Strategy: AMP-Powered Innovation, Execution, and Scale

Netcore and Tata 1mg co-developed a phased execution model to bring AMP innovation to life at scale:

Smart Segmentation and Data Targeting
Email Scale-Up Enablement
AMP Email Innovation
Real-Time Optimization

Implementation: A Four-Stage Collaborative Rollout

Stage 1: Strategic Planning & Audience Segmentation
Stage 2: Scale-Up and Execution Enablement
Stage 3: AMP Design, Development & Deployment
Stage 4: Optimization, Scaling and Operational Agility

Strengthening Performance Through Partnership

Integration Complexities
Execution Timelines
Stabilizing Performance at Scale

Why the Partnership Worked

Shared Focus on Innovation: Both teams aligned on delivering value through better experiences, not just metrics.
Execution Embeddedness: Netcore’s expert ensured seamless execution, turning Tata 1mg’s strategies into results – without delays.
Data-Led Strategy: Decisions were informed by campaign data, feedback loops, and collaborative review cycles.