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Netcore fuels GRT Jeweller's digital transformation by driving exquisite customer experiences & a revenue surge of 8.5%

Results Achieved

6X

ROI

8.5%

Increase in Digital Revenue

About GRT

Founded in 1964, GRT Jewellers is recognized as one of South India’s most iconic jewellery brands. With a significant presence including over 50 stores across India and a strong online presence, GRT is celebrated for its exquisite craftsmanship and the trust it has built over generations.

Company: GRT Jewellers

Website: https://www.grtjewels.com/

Industry: Jewellers

Location: India

Category: Customer Engagement

Solutions Used: Netcore’s Full-Stack Customer Engagement Suite

Business Objectives

Shift from traditional to digital-first marketing with automation for stronger omnichannel engagement.
Remove drop-offs, boost personalization, and ensure a seamless customer journey.
Improve KPIs, drive steady revenue, and maximize marketing ROI.

Netcore’s Strategy

Audited GRT’s customer journey to spot drop-offs, weak channels, and engagement gaps.
Turned broad revenue and retention goals into targeted use cases like cart abandonment and product view recovery.
Designed a custom channel mix with APN as the primary channel, supported by WhatsApp and Web Push.
Boosted engagement and ROI by fixing inactive segments, poor personalization, and underused channels.
Shifted marketing from one-time blasts to automated, behavior-based lifecycle journeys.
Led the move to personalized, multi-channel campaigns for better results.

Download full success story

Partnering with Netcore has been an incredible journey for us at GRT. Their automation has made it so much easier to connect with our customers in a more meaningful way. From personalized campaigns to seamless communication across channels, we've been able to engage better and drive real results. In no time, we’ve seen a 6X ROI, and this is just the beginning. Excited for what’s next!!!!!

Ecommerce Team

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