ACT Generates 4,500+ Leads and ₹3.23 Million in Opportunity Revenue with Netcore’s AMP-Powered Email Innovation

About ACT

Atria Convergence Technologies Ltd. (ACT) is one of India’s leading fiber broadband service providers, offering high-speed internet to millions of homes and businesses. Founded in 2000 and headquartered in Bengaluru, ACT is known for its reliable connectivity and customer-centric innovation, reflected in its brand philosophy – Feel the Advantage. With a strong digital-first mindset, ACT continually pushes boundaries to enhance user experience and engagement.

Company: ACT (Atria Convergence Technologies Ltd.)

Industry: Telecom / Broadband Services

Location: India

Category: Customer Engagement, Email Marketing, Lead Generation

Solutions Used: AMP Emails

Business Objectives

ACT aimed to elevate its referral marketing performance by:

Reducing user drop-offs during the referral form submission process.
Increasing the volume of high-quality leads generated via email campaigns.
Improving customer engagement with seamless, mobile-optimized experiences.

These goals were directly aligned with ACT’s broader strategic priorities of driving user acquisition, enhancing customer satisfaction, and scaling digital growth.

Solution: Netcore’s AMP-Powered Email Strategy

To solve the challenges of form abandonment and low participation in traditional email-based referrals, ACT partnered with Netcore to roll out an innovative AMP email campaign.

Interactive Referral Forms in Email
Real-Time Data Integration & Lead Capture
Mobile-First Design & Optimization
Primary Inboxing & Deliverability Excellence
Personalized Messaging & Creative Enhancements

Overcoming Challenges

User Drop-Offs: Solved with embedded AMP forms, removing the need for multiple steps.
Stakeholder Alignment: Initial unfamiliarity with AMP tech among internal teams was addressed through education and hands-on support from Netcore.
Execution Speed: Thanks to Netcore’s agile deployment, the campaign launched in Q1 2024 with quick turnaround on creative, testing, and integration.

Impact & Results

4,500+ Leads Generated
Significant increase compared to previous HTML-based campaigns.
₹3.23 Million in Opportunity Revenue
Leads captured through AMP emails contributed to tangible business growth.
Faster Lead Conversion
Embedded forms eliminated delays in referral submission and follow-up.
Enhanced CX and Engagement
Users enjoyed a seamless experience without the friction of redirection.

Why ACT Chose Netcore

ACT selected Netcore for its:

Advanced AMP Email Capabilities – Delivering interactivity within inboxes.
Inbox Optimization & Deliverability Expertise – Ensuring primary inbox placement to drive engagement.
Strategic Consulting & Execution Support – From concept to deployment, Netcore guided design, API integration, creative optimization, and lead tracking setup.
Full-Stack Email Innovation – Beyond AMP, ACT benefited from Netcore’s broader email marketing tools, such as journey orchestration, personalization, segmentation, and performance analytics.