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How Freo Expanded its Top of Funnel by 35% Leveraging Email Reactivation Strategy

Results Achieved

35%

increase in new active engagers

25%

increase in engagement with activated base on regular communication

About Freo

Freo is a leading consumer finance app that lets you pay, save, borrow, and insure — securely and seamlessly across 1,200+ cities.

Company: Freo

Industry: Fintech

Location: India

Category: Email

Solutions Used: Netcore’s Customer Engagement Platform

Business Objectives

Increasing volume of email engagers for the brand through Better Inboxability
Establishing Brand Trust through Right Product Suggestion leveraging Personalized Content
Revamp of content strategy focused for Customer Re-activation

Solutions

To achieve the business objectives, Netcore helped with the following solutions.

Content & Design Optimization for Better Engagement
60:40 Image to Text Ratio
refined Campaign Strategy based on target audience for Better Engagement
Catchy Subject Line and Gripping Content
Targeted at Best Approach Time of the Day leveraging our Analytics solution

“Driving impact at scale takes strategy, experimentation, and the right growth team. With Netcore’s expertise, we achieved a 35% increase in Top-of-Funnel reach and a 25% boost in engagement—turning email into a real growth lever. Their data-driven insights, hands-on support, and relentless optimization helped us reactivate users and push the boundaries of email marketing. A huge shoutout to our incredible team & to the Netcore team —from creative to content, campaign execution to strategy—this was a true team effort that made it happen! ”