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Axis MaxLife Insurance Boosts Policy Renewals with RCS Calendar Invites

Key Results

1% to 5%

Increased Click-Through Rate

8%

Delivery Rate improved in 3 months

About:
Axis MaxLife Insurance, a joint venture between Max Financial Services and Axis Bank, is a trusted leader in life insurance in India. With a vision to secure the financial future of customers, the company has been providing robust protection and savings solutions for over two decades.

Industry: Insurance

Location: India

Category: CPaaS+Customer Engagement

Solution Used: Google RCS solutions with Netcore

Challenges:

Axis MaxLife faced low engagement with traditional SMS and email reminders, leading to missed policy renewals. This resulted in increased policy lapses, impacting customer satisfaction and revenue.

Solution:

Partnering with Netcore, Axis MaxLife leveraged Google RCS Calendar Invites to redefine renewal communication. Key features included:

Interactive RCS Messaging: Embedded calendar invites for effortless addition of renewal dates.
Personalization: Tailored messages targeting customers with pending renewals.
Multi-Channel Engagement: Integration of Email, SMS, Web Push, and AI-driven features like Send Time Optimization.

"The introduction of RCS Calendar Invites revolutionized our approach to policy renewal reminders. Netcore ensured seamless integration and execution, driving remarkable improvements in delivery and click-through rates. This innovation has significantly enhanced customer engagement and reduced policy lapses. We look forward to exploring more transformative solutions with Netcore!"

Ruchita Jain, AVP

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