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Pomelo Fashion achieves 30% conversion rates and boosts repeat purchases with Netcore’s Customer Engagement

Key Results

31%

Conversion rates on APNs through wishlist low-in-stock reminder communications in 3 months

30%

Conversion rate on APNs through personalized birthday communications in 3 months

Company: Pomelo emerged from Bangkok and is a Southeast Asian brand for accessible, trendy women’s fashion

Customer Website

Industry: D2C

Location: Thailand

Category: Customer engagement

Solutions Used: Customer engagement

Objectives:

Boost activation and re-engagement rate, thereby promoting repeat purchases within the existing user base.
Retain active customers & reactivate inactive users while improving loyalty adoption.

Netcore’s Strategy:

Netcore’s Customer Engagement solution to help Pomelo in 3 phases:

Phase 1: User Data & Event Migration. To ensure a seamless migration & Integration from multiple platforms like Segment, Amazon S3 – Looker, PEM
Phase 2: Campaign Templates & Journey Migration. Recreate templates and migrate.
75+ automated journeys (e.g., wishlist reminders, birthday offers). Streamline workflows with managed services.
Phase 3: Customization & Optimization. Correct APN userbase data inaccuracies to enhance reachability. Develop tailored features and integrations to replace basic algorithms.

"Netcore has proven to be a great choice for us. Their commitment to our success and their skill in simplifying a complex migration is genuinely impressive. They carefully planned and executed every step of the setup, leaving nothing overlooked. Throughout the entire process, their team offered consistent guidance, making sure we stayed on course. Their steadfast support and expertise have facilitated a smooth transition, minimizing any potential disruptions."

Seeraj Ahmad, Global VP for Technology

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