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Navia boosts app sessions by 48% and increases app session time by 2X using Gamification

Key Results

48%

Uplift in overall app sessions using gamification via in-app messages

Uplift in average app session time

27%

Increase in app downloads during weekends

Company: Navia

Customer Website

Industry: Stock market trading app

Location: India

Category: Product Experience

Solutions Used: Netcore’s Product Experience Platform

Objectives:

Introduce Gamification through in-app messaging and nudges
Enhance user interaction using Leaderboards
Implement audio and video nudges to improve overall app sessions

Netcore’s Strategy

Leveraged In-App messages to deploy engaging and interactive games, which can be easily modified to keep the content fresh and exciting for users.
Improved cross-user interaction by introducing leaderboards and competitive elements, motivating users to engage more frequently and improve their performance.
Deployed video and audio nudges to guide users through key app features, enhancing their experience and ensuring they are well-informed and engaged.

"At Navia Markets, we are always exploring innovative ways to enhance user engagement and experience. While our app serves the stock market needs of our customers, we want to bring in an educative strategy through the gamification route. Introducing gamification and Video Nudges into our app is a pioneering step in the fintech and BFSI sectors. Our goal is not only to gamify but also to educate our users in a fun and interactive manner. Our games, deployed using Netcore’s In-App messages, can easily be adapted for festivities or events. This strategic implementation significantly boosted user attention and engagement- We’ve observed an impressive 48% uplift in sessions and an enhanced overall user experience. Our partnership with Netcore has been crucial in implementing this strategy, showcasing the power of combining cutting-edge technology with user-centric solutions to achieve remarkable success."