Opens / day270,000
Ad impressions / day540,000
Estimated ad revenue / day₹ 94,500
Estimated ad revenue / month₹ 28.4L
Total email send cost / day₹ 300,000
Net revenue per email sent₹ 0.10
Net revenue, as a multiple of send cost5.00×
Sends × Open Rate = Opens · Opens × Ad Slots = Impressions
Impressions ÷ 1000 × eCPM = Ad Revenue · (Ad Revenue − Send Cost) ÷ Sends = Net Rev/Email · Net Rev/Email ÷ Cost/Email = Multiple