NEW CUSTOMERS
1 in 4
festive shoppers are new Customers acquired in 2020 now transact 2x as often annually.
Stop Discounting Your Way Through Diwali
Five real festive customers, one block each, and the play that cleared it, apart from just a discount.
Last Season
What Last Season Revealed
BHARAT GROWTH
3 in 4
festive orders from Tier 2 and Tier 3 towns
LOYALTY PAYOFF
9X
ROI for Fabindia's always on festive journeys
PERSONALIZATION PAYOFF
2X
conversions and 5,000+ store visits for Senco Gold and Diamonds
Five signals. One framework,
for clearing the block, not the price.
What's Inside
What You'll Learn
The customer who didn't buy usually isn't after a lower price. Five customers, five different blocks, cleared without one.
The intelligence behind each play,
unlocked in the full playbookWhat actually stops a first time jewellery buyer from checking out?
Why does a gifting customer go quiet after one purchase?
What makes a full cart abandon two days before the party?
What turns a single purchase buyer into a repeat one?
From the Field
Voices From the Field
In gifting, the person paying and the person celebrating are rarely the same. The brands that win understand the gifter, not just the gift.
Priyesh Neema
Co-Founder, IGP
Winning Diwali means earning the choice at the moment of decision, then turning it into a relationship that outlasts the season.
Karan Arora
Chief Digital Officer, Fabindia
Brands That Trust Us
One Last Step
A Diwali Engagement Playbook
Beyond the Discount
A Diwali Engagement Playbook, Beyond the Discount, by Netcore
Download the Playbook